# Product vendor

Product vendor refers to the *supplier or manufacturer* of a product. This information helps you manage your product catalog, categorize items by their origin, and enhance product filtering for customers. Displaying the product vendor can provide transparency, build trust, and make it easier for customers to explore other products from the same brand or supplier.

SKUs *(Stock Keeping Unit)* are unique alphanumeric codes assigned to each product or product variant in a store. They help businesses track inventory, identify products, and manage stock levels more efficiently. SKUs are essential for inventory management systems and are commonly used in product barcodes.

<figure><img src="/files/saovaWXtbjZjn5m25PcT" alt=""><figcaption></figcaption></figure>

### Settings:

1. **Show vendor:** If enabled, the **vendor name** is displayed alongside the product information. Clicking the vendor name will navigate to a **collection page** that lists all products from the same vendor — improving product discoverability.
2. **Show SKU:** If enabled, the **SKU code** appears on the product page, helping customers identify product variants or reference items when contacting customer support.


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