Complementary products

The Complementary products block enhances cross-selling by recommending related or frequently bought together products directly on the product page. This strategy increases Average Order Value (AOV) and improves customer experience by making relevant product suggestions.

Learn how to use the Shopify Search & Discovery app to choose complementary products for your website’s product pages.

1

In the Shopify Search & Discovery app, click Product recommendations, and then click Add recommendations.

2

Select a product that you want to customize product recommendations for.

3

Select up to 10 Complementary products.

4

Select up to 10 Related products to recommend.

Set the product to display only the custom recommendations or to display both custom recommendations and automatically generated recommendations.

5

Click Save.

Settings:

1. Heading: Defines the title of the Complementary products block. Example: “Complete your look”, “Pair it with”, “You may also like”.

2. Maximum products to show: Controls the number of complementary products displayed in the block: from 1 to 10 products.

3. Product card settings

• Image ratio: Adjusts the aspect ratio of product images to ensure visual consistency.

• Enable quick view: If checked, enables Quick view, allowing customers to preview product details in a drawer without leaving the page.